A few useful answers.

We are opening up by invitation for now. Create your account with the invite code you were sent, then describe your business and what you want your website to do. Planning costs nothing. When you start your plan, we build your website and show you a working preview to review before anything goes live.

$7 a month, or $70 a year (two months free). That includes building, hosting and managing your website: simple changes from the assistant, 5 design changes a month, an online store, events, a blog, newsletter writing, and Google and Bing setup. Business email is optional at $5 a month, and domain names are a separate yearly cost. You pay when you start your plan, and you have 14 days to change your mind: cancel within 14 days of your first payment and it is refunded in full. The full list is on the pricing page.

Yes. Building, hosting and managing your website come as one package. Your website runs on our secure hosting, the padlock in the address bar is included, and there is no separate hosting bill: the $7 a month covers it. If you ever leave, you can take your website's code with you.

We build a custom website around your business and give you a working preview to review. You can request changes before approving it for publication.

Yes, and moving over is part of the plan. We read your public pages and photos, rebuild what can be carried over, and help you review the new site before anything changes.

A setting or some text is a simple change. Something that needs designing is a design change. The assistant takes care of simple changes, like your hours, a phone number, a price or a line of text, as part of your subscription. A design change, like a new section or page, a reworked page or a fresh look, is planned and designed, built, checked, and shown to you as a private preview to approve before it goes live. You get 5 design changes each month, and 10 more are $5. Things you type in yourself in your editor, like a new event or a product price, and changes made through your own AI tool are not counted.

No. Business email is optional. It is $5 a month for the first mailbox on your own domain and $1 a month for each extra one, with unlimited forwarding addresses.

Business email can include mailboxes, forwarding addresses and a guided move from supported providers. We show your options before you add the service.

No. You can make everyday updates in your editor and ask for bigger changes in plain language.

You do. Your website content belongs to you. If you ever want to leave, you can download your website's code, or have it sent to your GitHub. It is free after seven months on a plan, and a one-time $50 before that.

Yes, shipping is live. You can offer no shipping, free shipping, a flat rate, or a rate worked out by the carrier. With carrier rates, your customer types their address at checkout, sees the real rate and pays it with the order. You buy and print the label from the order, and it is charged to a card or bank account you save, at the price shown first. When you mark the order shipped, your customer is emailed a tracking link.

Payments run through a secure payment provider. Carrier shipping is worked out at checkout and paid by your customer, and a label you buy from an order is charged to a card or bank account you save, at the price shown first. Product photos you import are screened by AI for sensitive content, and anything flagged waits for your OK.

Your dashboard shows the protection status available for your site. Some network protections run automatically, and other checks can be turned on when your domain supports them. You can read more on the website protection page.

Yes, in beta. You can take five kinds of booking: overnight stays, appointments, classes, events and restaurant tables. You approve each booking, or let them confirm automatically, and guests book from your website. Not available yet: online payment, booking emails, calendar sync and tickets.